Qualitative and quantitative analysis and approach were used to ascertain the brands eligible
for winning the Iconic Brand Award. Following three procedures were incorporated to achieve the same.
Print advertisements were released in English, Hindi, and Marathi and Urdu newspapers asking consumers to nominate brands of Indian origin which can be awarded Iconic Brand of the year title. Nominated brands details were submitted to the International Centre for research and Promotion (ICRP), for further evaluation.
Research service of International Centre for Research and Promotion (ICRP), an independent agency, is hired to search for 1000 brands / Companies, which by virtue of their performance, brand recall value can be included in the list of Iconic Brand. These 1000 companies are approached for their consent to participate in the final round.
Based on the consent of the brands for the final round from among the consumer's nominated companies and researched-based listing of companies by ICRP, the final selection of Iconic Brand is made by the jury based on the parameters set by Blossom Media, ICRP and a panel of the judges.
The subject of the business summit hosted by Blossom Media is the need of the hour. The topics, speakers, venue, etc all were in alignment to make it a great success. I congratulate them and wish to see more such initiatives from them.